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Salesforce CRT-550 is a certification exam designed for individuals who are planning to become a certified marketing cloud consultant. Preparing for your Salesforce Certified Marketing Cloud Consultant Exam certification is ideal for professionals who are responsible for developing and implementing marketing strategies using Salesforce Marketing Cloud. CRT-550 Exam measures the candidate's knowledge of Salesforce Marketing Cloud capabilities, email marketing, automation, data management, and analytics. Candidates who pass CRT-550 exam can demonstrate their expertise in marketing cloud and are recognized as certified marketing cloud consultants by Salesforce.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q87-Q92):

NEW QUESTION # 87
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2 answers)

A. Personalization Strings
B. AMPscript
C. Dynamic Content
D. External Content

Answer: B,D

Explanation:
* AMPscript can be used to retrieve external content, such as an RSS feed, dynamically at send time using HTTPGet().
* External Content blocks in Content Builder allow you to bring in an RSS feed URL directly into an email design without writing custom AMPscript.
Dynamic Content and Personalization Strings are based on internal data extensions or profile attributes, not pulling from external real-time sources.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - External Content Blocks
# "Use an External Content block to retrieve and display data from an external source, such as an RSS feed, at send time." Source: Salesforce Help - AMPscript HTTP Functions
# "Use the HTTPGet() AMPscript function to retrieve information from an external URL and display it in a message."
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NEW QUESTION # 88
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".

A. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
B. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
C. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
D. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

Answer: B

Explanation:
To use Case data from Service Cloud as part of their current email messaging campaign, Northern Trail Outfitters should use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field. Synchronized Data Extensions are data extensions that allow marketers to sync data from Sales Cloud or Service Cloud objects into Marketing Cloud using filters and schedules. Using Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field will allow Northern Trail Outfitters to import cases that indicate the customer wants someone to contact them after the case is closed.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5

NEW QUESTION # 89
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Query Activity > API Event > Automation Studio Activities
B. Salesforce Entry Event > Query Activity > Automation Studio Activities
C. Import Activity > Decision > Journey Activities
D. Query Activity > Data Extension Entry Source > Journey Activates

Answer: D

NEW QUESTION # 90
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

A. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
B. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
C. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
D. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

Answer: A

NEW QUESTION # 91
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send regularly 300,000 messages.
What should they be aware of with respect to sender reputation?

A. They should have one SAP for transactional sends and another for commercial sends.
B. They should send at least 250,000 messages per month to maintain their sender reputation.
C. They should have a shared IP since their volume is under 500,000 messages per month.
D. They should have one dedicated IP address for every 100,000 messages sent per month.

Answer: B

Explanation:
With a Sender Authentication Package (SAP) and dedicated IP address, maintaining a minimum volume (around 250,000 messages/month) is critical to building and maintaining a healthy sender reputation. If the volume drops too low, deliverability could be negatively affected.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Dedicated IP Warming and Maintenance
# "To maintain a strong sending reputation on a dedicated IP address, customers should send a minimum of
250,000 emails per month."
Source: Salesforce Marketing Cloud Implementation Guide - Sender Authentication Package
# "Dedicated IPs provided with SAP require consistent, high-volume sending for optimal performance."
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NEW QUESTION # 92
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